More than 2 billion people – which amounts to almost one-third of the internet are YouTube users. Research conducted by Cisco found that video traffic will make up 82 percent of all consumer internet traffic in 2020 (up from 70 percent in 2015). With the immense increase in online video consumption, it makes sense to transfer this interest to upskilling your workforce with video.
Stacy Adams, Head of Marketing at Vyond, delivered a presentation at our eLC event last week and spoke about the importance of upskilling employees with video. By using video as part of your digital learning strategy you are able to quickly prepare your employees and company for the rise of automation without compromising on cost and quality of training. Stacy spoke about the three skills that McKinsey predicts will be the most valuable in 2030 and how you can build video training programs to upskill employees in these. Read below to find out more about how you can upskill your employees:
Social and emotional skills
Research predicts that as more skills are handled with AI and robotic automation, companies will want more employees who bring these skills to the table – skills that machines are a long way from mastering. As you can see in the graph above, McKinsey estimates that 24% more working hours will be spent using these skills in Europe & the USA by 2030. Stacy spoke about how using video to help employees develop these skills is ideal. This is because you are able to create scenarios that demonstrate the positive behaviours that you’re trying to teach. As an example of this, Stacy showed us a video that Vyond created to teach employees about resolving issues with coworkers.
This video offers strategies for managing emotions at work and shifting to a positive mindset. Use of facial expressions to convey emotions in the video and showing both ‘do’ and ‘don’t’ situations gives employees a clear understanding of how they should act in a particular scenario.
McKinsey predicts that 55% more working hours will be spent using technological skills by 2030. As more and more companies start to deploy automation, robotics, AI and other new technologies, a skills shift will be created as companies will require employees with advanced technical skills to manage these new technologies.
Stacy spoke about how video content is well equipped for helping employees build these vital skills. Unlike text-based manuals, video allows employees to engage with the product so they can learn how to interact with its given features. Adding narration to videos is another useful element as it allows you to explain how a product functions while showing it in action.
Consider this example on how to set up Sonos beam, it uses a simple explanatory video while demo-ing the setup process. Sonos have deployed a series of quick ‘how-to’ videos while keeping the content engaging and easy to follow for employees.
Higher cognitive thinking skills
By 2030, McKinsey estimates that 8% more working hours will be dedicated to using higher cognitive skills. Demand for skills, such as creativity, critical thinking and decision making, is related to the need for employees to be aware of market trends that affect a company’s operation. With video, you can show how this type of thinking is used in practice.
As an example of this training, Stacy showed us this video from Scriberia.
The video demonstrates to employees how to employ visual thinking in the workplace to make thinking and communicating easier for everyone. The video makes the visual thinking process easier to understand through the use of fun animations and scenarios. Stacy shared a few tips on how to produce training content for building higher cognitive skills such as:
- Creating videos that employees can use to complete higher cognitive tasks.
- Using infographics, such as charts and graphs, to visually explain how to interpret figures when creating video content that focuses on data analysis.
Upskilling your workforce with video allows businesses to quickly adapt to changes caused by automation and prepares employees for the future of work. You can also check out our blog to learn how video can enhance your eLearning.