Microlearning: Why video is your best friend

What is microlearning?

Donald Taylor, author, chairman of the Learning and Performance Institute and the Learning Technologies Conference, described microlearning as:

Learning from content accessed in short bursts, content which is relevant to the individual, and repeated over time to ensure retention and build conceptual understanding.” 


So what does that mean in reality?

A large proportion of us will find ourselves using microlearning in our day-to-day lives without even realising it – following a tutorial on how to make the meal you saw on tv the other night, perhaps you watch a video on YouTube to practice the hairstyle you saw that celebrity wearing…

Our hectic lives mean that we’d prefer to spend ten minutes browsing the internet rather than having to find a book or make an appointment to get the answer. The ease at which we locate new information defines how this information is presented: enter microlearning!

Microlearning comes in many shapes and forms, but video is notably used more frequently in microlearning. The benefits of incorporating microlearning into your business, through the means of video, include:

  1. It’s affordable – a short training video is cheaper to produce than a full-length piece of eLearning
  2. It’s quick to create – as the length of these videos are often only 3-5 mins, production time is reduced
  3. And quicker to update – if an item needs changing it doesn’t take long – your enhanced learning can be released in no time!
  4. Plus, it gets straight to the point – the video is likely looking to achieve a limited number of outcomes in a short space of time, meaning time is of the essence


Creating microlearning videos

If you decide that making a microlearning video is something you wish to create, start by thinking about:

  • What your video is trying to teach
  • Who the video is aimed at (age range, gender etc. of your audience)
  • How you’re able to measure learning, if needed
  • Whether the video is a standalone piece or part of a bigger picture. Are there going to be other videos needed as part of the package?

For the next step, consider the scope of your build:

  • Do you have a deadline?
  • What’s the budget?
  • How long will your video last?
  • Do you (or your company) have the skills required to make your video? Perhaps you are planning on outsourcing specific stages of the process?

Once all the background details have been gathered, you can start to get creative with your story:

  • Are you including scenarios in your video?
  • How is your message going to be communicated? Perhaps you want to use characters to help with this
  • Are you including audio or background sound?
  • Do you want your video to contain interactivity for the learner?


Top tips for microlearning videos

You’ve now completed your plan and are ready to get started with creating your video – it’s time to get scripting!

Remember that time is of the essence. As your video is going to be short, it should keep to a strict story in order to be effective: try not to stray too far from your main objective.

Before you create your microlearning videos, I will give you these three tips:

  1. Use the narration of your video to compliment your visuals
    You might decide that you want your characters to tell the story through audio or maybe the narrative is conveyed through images only. If that’s the case, are you planning to add background music?
  2. There’s no need to include lengthy introductions or conclusions – the title of your video should make it clear what’s going to be covered and will be short enough that if information needs to be repeated the user can just re-watch the video
  3. You want your learner involved in the story – when your video finishes the ideal outcome is for them to be looking for the next instalment or to put what they’ve learnt into practice immediately

Want to create your own microlearning videos? Try Vyond!

Today’s learners need more than printouts and PowerPoint presentations. They need active, dynamic content that keeps them engaged. Make learning come alive with Vyond.   Learn more about Vyond and download your free trial here.